Here’s why creating effective case studies is important. Imagine you’ve just delivered an incredible outsourcing project, wrapped a high-volume production sprint, or shipped creative work that your team is proud of. But now what?
If your best work only lives in private folders or internal decks, you’re missing a major opportunity. Creating effective case studies is one of the most powerful ways for service providers and outsourcing studios to showcase their value, attract the right clients, and build long-term authority.
This article explores what makes a game studio case study work, why most teams underuse them, and how you can start writing your own without needing a full-time marketing team.
Return to: The Ultimate Guide to Game Copywriting (2025)
How to start creating effective case studies
A strong game case study does more than list project features. It tells a clear story about how your team tackled a problem and delivered something valuable.
Often, you can get these commissioned by experienced copywriters:
What Is a Game Copywriter? Why Your Studio Needs One in 2025
Clear Structure
Every effective case study follows a simple narrative: the challenge, the solution, and the result. This format helps prospective clients quickly grasp what you did and why it mattered.
Real Voices
Use quotes, team reflections, or client feedback where possible. These details bring your work to life and make it more relatable.
Visual Hierarchy
Subheadings, bullet points, and image captions help people skim. Case studies are often used by busy leads and producers, so clarity matters.
Multipurpose Format
A good case study isn’t a one-and-done. It can power:
- A page on your site
- A downloadable PDF for outreach
- A slide in your pitch deck
- A carousel on LinkedIn
- A thread on social media
Why Most Studios Undervalue Their Own Stories
Plenty of studios still believe “the work speaks for itself.”
In reality, great work often needs a push. It needs framing, context, and visibility by creating effective case studies. Even the most brilliant project can be missed if it’s never shared.
Case Studies are like trophies – show off your victories!
Common Challenges
- You’re unsure what parts of the project to highlight
- You didn’t document the process while it happened
- You don’t have a famous client to name-drop
- You’re too close to the work to write about it objectively
If that’s you, you’re not alone. Most teams we speak to feel the same way. The good news? You don’t need perfection. You just need a plan.
The Anatomy of a Great Case Study
Here’s a structure you can reuse anytime:
1. The Challenge
What problem did the client face? Or what production constraint were you trying to solve?
2. The Solution
Describe what your team delivered. Focus on what made your pipeline or approach valuable.
3. The Results
What happened as a result? Faster delivery? Better visuals? Clearer communication? Share the win.
4. A Quote or Reflection
If you can, include a short quote from the client or someone on your team. If not, add a personal note about what the team learned.
5. A Call to Action
Close with a next step. Something like: “Looking for a reliable partner on your next project? Let’s talk.”
How to Plan Your First Case Study
You don’t need a marketing team to do this well. You just need to carve out time and be intentional.
1. Choose the Right Project
Pick something that had clear goals and meaningful outcomes. Bonus points if the client was happy and you enjoyed the process.
2. Use Interview Prompts
Ask your team questions like:
- What made this project unique?
- Where did we solve a tricky challenge?
- What feedback did we get from the client?
3. Stick to the Structure
Use the format above. Don’t overthink it. Done is better than perfect.
4. Use Visuals
Add assets, screenshots, or simple diagrams. They help people remember your work.
5. Include a CTA
Make it easy for someone to take the next step. Link them to your contact page or portfolio.
Examples of Effective Case Studies We’ve Noticed
If you’re looking for inspiration, a few studios are already nailing the case study format.
- Juego Studios offers a clean, structured breakdown of each project—highlighting the client’s needs, their internal process, and measurable outcomes. The visuals are strong, but it’s the clarity of storytelling that sets them apart.
- Magna Ludum Creatives puts storytelling front and center. Each case study combines punchy summaries, crisp visuals, and a clear value narrative that shows exactly why their work mattered—not just what they did.
These examples show how a well-written case study can function as both a sales tool and a credibility builder.
Frequently Asked Questions
What if I don’t have hard metrics or numbers?
That’s okay. Describe the context and outcome in qualitative terms. “Saved time” or “improved workflow” still matters.
Can I write a case study without a big-name client?
Absolutely. Focus on what you did well. Even internal tools or prototype builds can showcase value.
How long should a case study be?
Aim for 500–800 words. Keep it clear, structured, and skimmable.
Great Work Deserves Great Storytelling
If you’re doing great work but not sharing it, you’re leaving opportunity on the table. Treat it like a story to share around a campfire.
A case study isn’t about bragging. It’s about helping the right people understand what you do and why they should trust you.
That’s why we believe case studies are one of the most practical storytelling tools a studio can use. If you’re ready to create one, we’re here to help.
We offer tailored case study writing services for studios, outsourcers, and creative teams who want to stand out. We’ll guide you through the process, extract the most compelling parts of your project, and shape them into a format that’s clear, strategic, and conversion-ready. Whether you need something for your site, a pitch deck, or business development outreach, we can help you tell the story behind the work in a way that builds trust and drives action.
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