Welcome to our Game Content Marketing Blog, where we look at stragies on topics like:
Most game studios share exciting updates. A hiring win, a new project, a behind-the-scenes moment. It might appear on LinkedIn or Discord for a day or two, then vanish. But those small announcements? They can do far more. When written…
Here’s why creating effective case studies is important. Imagine you’ve just delivered an incredible outsourcing project, wrapped a high-volume production sprint, or shipped creative work that your team is proud of. But now what? If your best work only lives…
TL;DR: What Is Game Copywriting?Game copywriting is the strategic use of text across your studio’s marketing, sales, and community channels. It is designed to clearly communicate your value. This includes case studies, landing pages, dev diaries, store descriptions, emails, and…
SEO for studios refers to the strategy of optimizing your game studio’s website, blog, and content to appear in search results when potential partners, publishers, or players look for what you offer. For service-based, indie, or co-dev studios, a consistently…
What is a Game Copywriter? A game copywriter is a specialist content writer who helps game developers, service providers, and publishers communicate more effectively. They create story-driven, strategic assets like SEO blog posts, case studies, email campaigns, social content, and…
Game Scout Journal isn’t just a blog to help game studios get discovered through spotlight articles. We also help our partners get discovered a lot more actively. Game Scout Journal works with studios specialising in providing outsourcing services, in order to help them grow traffic and win projects.
We have a two pillared approach of both inbound and outbound strategy. Together, they are made up of SEO optimized blogs, in-depth case studies, outbound email, and social media strategy (Both to attract, and actively reach-out to ideal clients).
Sometimes “Marketing” gets a bad wrap from BizDev people for being too passive.
And “BizDev” gets a bad wrap from Marketing people for being too aggressive.
With Game Scout Journal you get both. A great marketer, and a great BizDev partner, all in one package.
Set up a call with Chris to build your attraction funnel and get more meetings booked.
chris@gamescoutjournal.com
