Welcome to our Industry Insights blog, where we look at stragies on topics like:
Most game studios share exciting updates. A hiring win, a new project, a behind-the-scenes moment. It might appear on LinkedIn or Discord for a day or two, then vanish. But those small announcements? They can do far more. When written…
Here’s why creating effective case studies is important. Imagine you’ve just delivered an incredible outsourcing project, wrapped a high-volume production sprint, or shipped creative work that your team is proud of. But now what? If your best work only lives…
TL;DR: What Is Game Copywriting?Game copywriting is the strategic use of text across your studio’s marketing, sales, and community channels. It is designed to clearly communicate your value. This includes case studies, landing pages, dev diaries, store descriptions, emails, and…
SEO for studios refers to the strategy of optimizing your game studio’s website, blog, and content to appear in search results when potential partners, publishers, or players look for what you offer. For service-based, indie, or co-dev studios, a consistently…
What is a Game Copywriter? A game copywriter is a specialist content writer who helps game developers, service providers, and publishers communicate more effectively. They create story-driven, strategic assets like SEO blog posts, case studies, email campaigns, social content, and…
